You can learn a great deal from analysing your stats. Look at your referrer stats and find out where people are coming from to get to your site. With these stats you can see what search terms are being used to find your site and which search engines are providing traffic. Be business-like analyse your statistics over time to see if any trends are emerging and what areas you might need to work on. You might find that you hits from a certain search engine have decreased in the last few months. Work out why this might have happened and you will find yourself learning a great deal about how certain search engines rank your site.
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